Content HubGuided recipe1 min read
Plan a content strategy with AI-assisted workflows
Turn a business goal or story idea into a reviewed content strategy, workflow, draft content, and calendar schedule.
Version 1Last reviewed 23 Aug 2026
Content strategy begins with a goal, audience, voice, content pillars, cadence, and desired outcome. The AI strategy workflow can help organize these elements and propose a sequence of content, but the result must be reviewed before it becomes a workflow or schedule.
A workflow should make its trigger, steps, content assets, review points, and destination channels clear. For storytelling, keep continuity between episodes, characters, claims, and calls to action. Do not schedule generated content until factual, brand, rights, and safety checks are complete.
Common questions
Does AI publish automatically? No. AI creates suggestions or drafts; scheduling and provider publication remain separate steps. Can a strategy create calendar items? It can propose or create workflow outputs where supported, but review the calendar before activation.
Steps
- Open Content Strategy or the AI planning workflow.
- Describe the goal, audience, story or campaign theme, voice, and desired cadence.
- Review the proposed pillars, workflow, content, and channel recommendations.
- Convert approved outputs into drafts and schedule them on the calendar.