AdvertisingReference1 min read
Use AI advertising strategy and monitor performance
Review AI recommendations before publishing and use campaign performance data for controlled adjustments.
Version 1Last reviewed 23 Aug 2026
AI can help plan an advertising strategy, propose audiences, draft messages, suggest creatives, and recommend changes. It does not replace provider approval, budget review, creative rights checks, or human approval.
Monitor impressions, clicks, conversions, spend, provider status, and errors using the available report. Make one controlled change at a time where possible, record the reason, and compare the result over a meaningful period. Never infer a successful provider publication from a saved draft alone.
Common questions
Will AI spend money automatically? Campaign publication and budget execution remain behind provider and account controls. Why are results delayed? Provider reporting can be asynchronous and may be delayed by attribution windows or review.
Steps
- Open the campaign strategy or AI assistant.
- Review the objective, audience, creative, budget, and recommendations.
- Approve or revise the plan before provider submission.
- Monitor the campaign report and provider status, then apply measured adjustments.